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Betano becomes global sponsor of UEFA Europa League and UEFA Conference League

Published

9 months ago

August 29, 2024

Adrienn Sarkany

Reading Time: 2 minutes

UEFA has announced Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano as official global sponsor of the UEFA Europa League and UEFA Conference League starting from 2024/25 until the 2026/27 season. Stoiximan, the brand Kaizen Gaming operates in Greece and Cyprus, will be visible as the competition’s sponsors in those countries.

The new agreement, which was officially signed in Monaco ahead of the UEFA men’s club competition draws, builds on the successful sponsorship programme that made Betano the first-ever betting partner of UEFA EURO 2024. As part of that partnership the Kaizen Foundation and the UEFA Foundation for Children joined forces in support of the 10,000 Smiles project that in total meant 10,000 children from underprivileged backgrounds attended 40 matches across ten stadiums during UEFA EURO 2024.

Aris Dimarakis, Deputy CEO of Kaizen Gaming, said: “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”

Guy-Laurent Epstein, UEFA Marketing Director, added: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”

The new 36-team UEFA Europa League league phase kicks off with Matchday 1 on 25 September while the UEFA Conference League, which also now includes 36 clubs, gets under way on 3 October.

Related Topics:Betano UEFA Europa League

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.